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Abstract
This study aims to analyze the basic understanding of senior high school students and Islamic boarding school (pesantren) students who constitute the target market of the Islamic Economics Study Program at Universitas Islam Indonesia regarding non-halal food ingredients. The study employed a mixed-method approach, providing an overview of differences in understanding through both quantitative and qualitative analyses. A survey was conducted involving 332 respondents, consisting of male and female students from various schools and pesantren in the Special Region of Yogyakarta and Central Java. Quantitative analysis was carried out descriptively to identify differences in understanding based on gender and school background. Meanwhile, qualitative analysis explored the underlying factors contributing to differences in responses. The results indicate that the majority of pesantren students do not yet have a comprehensive understanding of halal law and its practical implementation. Differences in understanding were also clearly observed between male and female students, as well as among schools. Therefore, a specifically designed educational program is needed to enhance their understanding and to further strengthen awareness of halal issues.
[Penelitian ini bertujuan untuk menganalisis pemahaman sederhana siswa SMA dan santri pesantren yang menjadi target pasar program studi ekonomi Islam Universitas Islam Indonesia terkait pemahaman mereka akan bahan makanan non-halal. Metode yang digunakan adalah mixed method, yang memberikan gambaran tentang perbedaan pemahaman melalui analisis kuantitatif dan kualitatif. Survei dilakukan pada 332 responden, yang terdiri dari siswa putra dan putri di berbagai sekolah dan pesantren di DIY, Jawa Tengah. Analisis kuantitatif dilakukan secara deskriptif untuk mengidentifikasi perbedaan pemahaman berdasarkan jenis kelamin dan sekolah. Sementara itu, analisis kualitatif mendalami faktor-faktor yang melatarbelakangi perbedaan jawaban. Hasil menunjukkan bahwa mayoritas santri belum memahami secara mendalam hukum halal dan cara penerapannya. Perbedaan pemahaman juga terlihat jelas antara putra dan putri, serta antar sekolah. Oleh karena itu, diperlukan program edukasi khusus yang dirancang untuk meningkatkan pemahaman mereka, sehingga kesadaran akan halal dapat terus meningkat.]
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Copyright (c) 2026 Muhammad iqbal, Ahmad Nurrozi (Author)

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References
- Abdul, M., Hashanah Ismail, & Mustapha, M. (2013). Halal Food Certification: Case of Malaysian SME Entrepreneurs. China-USA Business Review, 12(2). https://doi.org/10.17265/1537-1514/2013.02.007
- Agressti, A. (2013). Categorical Data Analysis. wiley.
- Alfajri, Husti, I., & Muhammad Albahi. (2025). Pengaruh Literasi Halal dan Regulasi Halal terhadap Keputusan UMKM dalam Sertifikasi Halal di Kota Pekanbaru. Journal of Innovative and Creativity, 5(2). https://joecy.org/index.php/joecy/article/download/574/552/2605
- Ambali, A. R., & Bakar, A. N. (2014). People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121, 3–25. https://doi.org/10.1016/j.sbspro.2014.01.1104
- Arif, S., Asep Saepudin Jahar, & Mulyono Jamal. (2019). EPISTEMOLOGI HALAL DAN APLIKASINYA. Jurnal Studi Islam & Peradaban, 14(2). https://repo.unida.gontor.ac.id/1666/1/11%20EPISTEMOLOGI%20HALAL%20DAN%20APLIKASINYA.pdf
- Bonne, K., Vermeir, I., & Verbeke, W. (2008). Impact of Religion on Halal Meat Consumption Decision Making in Belgium. Journal of International Food & Agribusiness Marketing, 21(1), 5–26. https://doi.org/10.1080/08974430802480628
- Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed‐Mode Surveys: The Tailored Design Method (1st ed.). Wiley. https://doi.org/10.1002/9781394260645
- Elseidi, R. I. (2018). Determinants of halal purchasing intentions: Evidences from UK. Journal of Islamic Marketing, 9(1), 167–190. https://doi.org/10.1108/JIMA-02-2016-0013
- Groves, R. M., Floyd J. Fowler Jr., Mick P. Couper, James M. Lepkowski, & Eleanor Singer,. (2009). Survey Methodology (2nd ed.).
- Gul, M. & Farida Begum. (2024). Halal and Haram in Islam: Interpretations, Prohibitions, and Dietary Considerations. Journal of Islamic and Religious Studies, 9(2), 13–30. https://doi.org/10.36476/JIRS.9:2.12.2024.06
- Habibie, I. Y., Rafiqa, A., & Maghfiroh, D. (2022). Efektivitas Edukasi Gizi Berbasis Sekolah Dalam Manajemen Obesitas Remaja Di Indonesia: Literature Review. Journal of Nutrition College, 11(3), 220–227. https://doi.org/10.14710/jnc.v11i3.33128
- Hasibuan, T. U. S. (2023). Kewajiban Produk Bersertifikat Halal Dalam Memperluas Pangsa Pasar (Tinjauan Teori Sosial Weber). Likuid: Jurnal Ekonomi Industri Halal, 3(1), 45–56. https://doi.org/10.15575/likuid.v3i1.23679
- Huda, M. Q., Hidayah, N. A., & Fetrina, E. (2021). Evaluasi Kesadaran dan Persepsi Generasi Milenial Terhadap Restoran Bersertifikasi Halal di Indonesia. Halal Research Journal, 1(1), 45–55. https://doi.org/10.12962/j22759970.v1i1.54
- Imaniyati, N. S., Wiyanti, D., Putra, P. A. A., & Trimelawati, R. (2023). Pendampingan Wanita Penggerak Halal Untuk Eskalasi Pemahaman Ekosistem Halal di Lingkungan Majelis Taklim Kota Bandung. Sewagati, 7(6), 959–969. https://doi.org/10.12962/j26139960.v7i6.732
- Kamali, M. H. (2013). The parameters of halal and haram in Shari’ah and the halal industry [Occasional paper serie 23]. https://www.muslim-library.com/dl/books/English_The_Parameters_of_Halal_and_Haram_in_Shariah_and_the_Halal_Industry.pdf
- Khafiyya, N. (2023). Konsep Ta’dib dan Relevansinya Terhadap Pendidikan Karakter Anak Usia Dini. Taqaddumi: Journal of Quran and Hadith Studies, 2(2), 79–92. https://doi.org/10.12928/taqaddumi.v2i2.7059
- Khasanah, M., Dharmmesta, B. S., & Sutikno, B. (2023). Halal Food Literacy: Conceptual Framework, Dimension, and Scale Development. Jurnal Ekonomi & Keuangan Islam, 74–90. https://doi.org/10.20885/JEKI.vol9.iss1.art6
- Kuncoro, M. (2018). Metode Kuantitatif (5th ed.). UPP SSTIM YKPN.
- Latif, S. H. (2019). Halal Conception and Other Factors Affecting Income Distribution in Islam. International Journal of Islamic Economics and Finance Studies. https://doi.org/10.25272/ijisef.542534
- Little, R., & Rubin, D. (2019). Statistical Analysis with Missing Data, Third Edition (1st ed.). Wiley. https://doi.org/10.1002/9781119482260
- Mardiyati, B. D., & Yuniawati, R. (2021). Perbedaan Adaptabilitas Karir Ditinjau Dari Jenis Sekolah (Sma Dan Smk). Empathy : Jurnal Fakultas Psikologi, 3(1), 31. https://doi.org/10.12928/empathy.v3i1.3033
- Masruroh, A., Luth, T., Rubai, M., & Sihabuddin. (2017). The State’s Role in Regulation of Halal Food Product Assurance (Comparative Study of West and East Paradigm). Journal of Law, Policy and Globalization, 66. https://www.iiste.org/Journals/index.php/JLPG/article/view/39375/40484
- Mas’ud, A., & Al Yassin, Y. D. (2022). Profil Daya Kritis Santri Pesantren Di Jawa Barat Terhadap Halal dan Thoyyib pada Makanan. Jurnal BIOEDUIN : Program Studi Pendidikan Biologi, 12(1), 65–77. https://doi.org/10.15575/bioeduin.v12i1.17278
- Miftah, A. H. (2020). Konsepsi Halal dalam Hukum Islam. Syaksia : Jurnal Hukum Perdata Islam, 20(1). https://doi.org/10.37035/syakhsia.v20i1.1981
- Mohammed, J. A. (2013). Business Precepts of Islam: The Lawful and Unlawful Business Transactions According to Shariah. In C. Luetge (Ed.), Handbook of the Philosophical Foundations of Business Ethics (pp. 883–897). Springer Netherlands. https://doi.org/10.1007/978-94-007-1494-6_6
- Nazmudin, H. Y., Wulandari, I. A., Saripah, I. P., Chimayah, M., & Laeli Kurmatillah. (2024). Analisis Indeks Literasi Halal Siswa Sekolah Menengah Atas di Provinsi Jawa Barat. Indonesian Journal of Halal.
- Pasha, A. N., Sabana, L. N., & Ramadhani, N. (2024). Halal And Haram Foods. Jurnal Ilmiah Keagamaan Ilamologi, 1(2). http://jipkm.com/index.php/islamologi/article/view/135
- Podungge, M., Lestari, A., & Kasidi, K. (2023). The Importance of Physical and Mental Education for Children From an Islamic Education Perspective. Al-Aulad: Journal of Islamic Primary Education, 6(1), 12–24. https://doi.org/10.15575/al-aulad.v6i1.23818
- Rahayu, B. P., Cahyanto, T., & Windayani, N. (2023). Hubungan Literasi Halal dan Keterampilan Berfikir Tingkat Tinggi pada Materi Sistem Pencernaan Manusia Terhadap Pengambilan Keputusan Produk Halal. Indonesia Journal of Halal, 6(2), 91–95. https://doi.org/10.14710/halal.v6i2.19428
- Rezai, G., Mohamed, Z., & Nasir Shamsudin, M. (2012). Non‐Muslim consumers’ understanding of Halal principles in Malaysia. Journal of Islamic Marketing, 3(1), 35–46. https://doi.org/10.1108/17590831211206572
- Rini Sulastri & Sri Suhartini. (2023). Pendampingan Legalitas Halal Produk Kuliner Pelaku Usaha Di Desa Mekarmanik Kabupaten Bandung. Community Empowerment : Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 1(1), 18–25. https://doi.org/10.15575/commen.v1i1.518
- Salehudin, I. (2013). Halal Literacy: A Concept Exploration and Measurement Validation. ASEAN Marketing Journal, 2(1). https://doi.org/10.21002/amj.v2i1.1987
- Sunarya, F. R. (2022). Urgensi Teori Hirarki Kebutuhan dari Abraham Maslow Dalam Sebuah Organisasi. SALAM: Jurnal Sosial Dan Budaya Syar-i, 9(2), 647–658. https://doi.org/10.15408/sjsbs.v9i3.25916
- Tariqul, S., & Putri, E. B. P. (2021). Pengaruh Pemberian Edukasi Audio Visual Terhadap Pengetahuan Pangan Halal di SMA Hang Tuah 2 Sidoarjo. Halal Research Journal, 1(2), 96–102. https://doi.org/10.12962/j22759970.v1i2.115
- Yunus, H. M., Ul Haq, F., & Assistant Professor, Department of Essential Studies, NED University of Engineering & Technology, Karachi, Pakistan. (2023). Urdu-The Islamic Principles Regarding To Prohibitions In The Light Of Qur’an And Sunnah, A Specific Study. The Scholar Islamic Academic Research Journal, 9(2). https://doi.org/10.29370/siarj/issue17urduar2
References
Abdul, M., Hashanah Ismail, & Mustapha, M. (2013). Halal Food Certification: Case of Malaysian SME Entrepreneurs. China-USA Business Review, 12(2). https://doi.org/10.17265/1537-1514/2013.02.007
Agressti, A. (2013). Categorical Data Analysis. wiley.
Alfajri, Husti, I., & Muhammad Albahi. (2025). Pengaruh Literasi Halal dan Regulasi Halal terhadap Keputusan UMKM dalam Sertifikasi Halal di Kota Pekanbaru. Journal of Innovative and Creativity, 5(2). https://joecy.org/index.php/joecy/article/download/574/552/2605
Ambali, A. R., & Bakar, A. N. (2014). People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121, 3–25. https://doi.org/10.1016/j.sbspro.2014.01.1104
Arif, S., Asep Saepudin Jahar, & Mulyono Jamal. (2019). EPISTEMOLOGI HALAL DAN APLIKASINYA. Jurnal Studi Islam & Peradaban, 14(2). https://repo.unida.gontor.ac.id/1666/1/11%20EPISTEMOLOGI%20HALAL%20DAN%20APLIKASINYA.pdf
Bonne, K., Vermeir, I., & Verbeke, W. (2008). Impact of Religion on Halal Meat Consumption Decision Making in Belgium. Journal of International Food & Agribusiness Marketing, 21(1), 5–26. https://doi.org/10.1080/08974430802480628
Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed‐Mode Surveys: The Tailored Design Method (1st ed.). Wiley. https://doi.org/10.1002/9781394260645
Elseidi, R. I. (2018). Determinants of halal purchasing intentions: Evidences from UK. Journal of Islamic Marketing, 9(1), 167–190. https://doi.org/10.1108/JIMA-02-2016-0013
Groves, R. M., Floyd J. Fowler Jr., Mick P. Couper, James M. Lepkowski, & Eleanor Singer,. (2009). Survey Methodology (2nd ed.).
Gul, M. & Farida Begum. (2024). Halal and Haram in Islam: Interpretations, Prohibitions, and Dietary Considerations. Journal of Islamic and Religious Studies, 9(2), 13–30. https://doi.org/10.36476/JIRS.9:2.12.2024.06
Habibie, I. Y., Rafiqa, A., & Maghfiroh, D. (2022). Efektivitas Edukasi Gizi Berbasis Sekolah Dalam Manajemen Obesitas Remaja Di Indonesia: Literature Review. Journal of Nutrition College, 11(3), 220–227. https://doi.org/10.14710/jnc.v11i3.33128
Hasibuan, T. U. S. (2023). Kewajiban Produk Bersertifikat Halal Dalam Memperluas Pangsa Pasar (Tinjauan Teori Sosial Weber). Likuid: Jurnal Ekonomi Industri Halal, 3(1), 45–56. https://doi.org/10.15575/likuid.v3i1.23679
Huda, M. Q., Hidayah, N. A., & Fetrina, E. (2021). Evaluasi Kesadaran dan Persepsi Generasi Milenial Terhadap Restoran Bersertifikasi Halal di Indonesia. Halal Research Journal, 1(1), 45–55. https://doi.org/10.12962/j22759970.v1i1.54
Imaniyati, N. S., Wiyanti, D., Putra, P. A. A., & Trimelawati, R. (2023). Pendampingan Wanita Penggerak Halal Untuk Eskalasi Pemahaman Ekosistem Halal di Lingkungan Majelis Taklim Kota Bandung. Sewagati, 7(6), 959–969. https://doi.org/10.12962/j26139960.v7i6.732
Kamali, M. H. (2013). The parameters of halal and haram in Shari’ah and the halal industry [Occasional paper serie 23]. https://www.muslim-library.com/dl/books/English_The_Parameters_of_Halal_and_Haram_in_Shariah_and_the_Halal_Industry.pdf
Khafiyya, N. (2023). Konsep Ta’dib dan Relevansinya Terhadap Pendidikan Karakter Anak Usia Dini. Taqaddumi: Journal of Quran and Hadith Studies, 2(2), 79–92. https://doi.org/10.12928/taqaddumi.v2i2.7059
Khasanah, M., Dharmmesta, B. S., & Sutikno, B. (2023). Halal Food Literacy: Conceptual Framework, Dimension, and Scale Development. Jurnal Ekonomi & Keuangan Islam, 74–90. https://doi.org/10.20885/JEKI.vol9.iss1.art6
Kuncoro, M. (2018). Metode Kuantitatif (5th ed.). UPP SSTIM YKPN.
Latif, S. H. (2019). Halal Conception and Other Factors Affecting Income Distribution in Islam. International Journal of Islamic Economics and Finance Studies. https://doi.org/10.25272/ijisef.542534
Little, R., & Rubin, D. (2019). Statistical Analysis with Missing Data, Third Edition (1st ed.). Wiley. https://doi.org/10.1002/9781119482260
Mardiyati, B. D., & Yuniawati, R. (2021). Perbedaan Adaptabilitas Karir Ditinjau Dari Jenis Sekolah (Sma Dan Smk). Empathy : Jurnal Fakultas Psikologi, 3(1), 31. https://doi.org/10.12928/empathy.v3i1.3033
Masruroh, A., Luth, T., Rubai, M., & Sihabuddin. (2017). The State’s Role in Regulation of Halal Food Product Assurance (Comparative Study of West and East Paradigm). Journal of Law, Policy and Globalization, 66. https://www.iiste.org/Journals/index.php/JLPG/article/view/39375/40484
Mas’ud, A., & Al Yassin, Y. D. (2022). Profil Daya Kritis Santri Pesantren Di Jawa Barat Terhadap Halal dan Thoyyib pada Makanan. Jurnal BIOEDUIN : Program Studi Pendidikan Biologi, 12(1), 65–77. https://doi.org/10.15575/bioeduin.v12i1.17278
Miftah, A. H. (2020). Konsepsi Halal dalam Hukum Islam. Syaksia : Jurnal Hukum Perdata Islam, 20(1). https://doi.org/10.37035/syakhsia.v20i1.1981
Mohammed, J. A. (2013). Business Precepts of Islam: The Lawful and Unlawful Business Transactions According to Shariah. In C. Luetge (Ed.), Handbook of the Philosophical Foundations of Business Ethics (pp. 883–897). Springer Netherlands. https://doi.org/10.1007/978-94-007-1494-6_6
Nazmudin, H. Y., Wulandari, I. A., Saripah, I. P., Chimayah, M., & Laeli Kurmatillah. (2024). Analisis Indeks Literasi Halal Siswa Sekolah Menengah Atas di Provinsi Jawa Barat. Indonesian Journal of Halal.
Pasha, A. N., Sabana, L. N., & Ramadhani, N. (2024). Halal And Haram Foods. Jurnal Ilmiah Keagamaan Ilamologi, 1(2). http://jipkm.com/index.php/islamologi/article/view/135
Podungge, M., Lestari, A., & Kasidi, K. (2023). The Importance of Physical and Mental Education for Children From an Islamic Education Perspective. Al-Aulad: Journal of Islamic Primary Education, 6(1), 12–24. https://doi.org/10.15575/al-aulad.v6i1.23818
Rahayu, B. P., Cahyanto, T., & Windayani, N. (2023). Hubungan Literasi Halal dan Keterampilan Berfikir Tingkat Tinggi pada Materi Sistem Pencernaan Manusia Terhadap Pengambilan Keputusan Produk Halal. Indonesia Journal of Halal, 6(2), 91–95. https://doi.org/10.14710/halal.v6i2.19428
Rezai, G., Mohamed, Z., & Nasir Shamsudin, M. (2012). Non‐Muslim consumers’ understanding of Halal principles in Malaysia. Journal of Islamic Marketing, 3(1), 35–46. https://doi.org/10.1108/17590831211206572
Rini Sulastri & Sri Suhartini. (2023). Pendampingan Legalitas Halal Produk Kuliner Pelaku Usaha Di Desa Mekarmanik Kabupaten Bandung. Community Empowerment : Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 1(1), 18–25. https://doi.org/10.15575/commen.v1i1.518
Salehudin, I. (2013). Halal Literacy: A Concept Exploration and Measurement Validation. ASEAN Marketing Journal, 2(1). https://doi.org/10.21002/amj.v2i1.1987
Sunarya, F. R. (2022). Urgensi Teori Hirarki Kebutuhan dari Abraham Maslow Dalam Sebuah Organisasi. SALAM: Jurnal Sosial Dan Budaya Syar-i, 9(2), 647–658. https://doi.org/10.15408/sjsbs.v9i3.25916
Tariqul, S., & Putri, E. B. P. (2021). Pengaruh Pemberian Edukasi Audio Visual Terhadap Pengetahuan Pangan Halal di SMA Hang Tuah 2 Sidoarjo. Halal Research Journal, 1(2), 96–102. https://doi.org/10.12962/j22759970.v1i2.115
Yunus, H. M., Ul Haq, F., & Assistant Professor, Department of Essential Studies, NED University of Engineering & Technology, Karachi, Pakistan. (2023). Urdu-The Islamic Principles Regarding To Prohibitions In The Light Of Qur’an And Sunnah, A Specific Study. The Scholar Islamic Academic Research Journal, 9(2). https://doi.org/10.29370/siarj/issue17urduar2